WE GIVE YOUR BRAND A HOME

What began 100 years ago is now the soul of our family business: The joy and passion for fine wines and selected spirits. With the ULLRICH House of Brands, we offer top brands as well as newcomers the right environment to present and develop themselves.


360° APPROACH

We're all about crafting a comprehensive Omni Channel Marketing Strategy tailored to your brand's needs. Our team specializes in Professional Category Management, ensuring your products receive the attention they deserve. Through the use of efficient communication tools—we guarantee your message reaches the right audience at the right time. Additionally, our expertise extends to brand activation, whether through dynamic trade fairs or engaging events, creating memorable experiences that elevate your brand.


INSPIRE


We inspire our customers with with a large and attractive range of wines and spirits.

COMPETENCE


Our competent employees provide accurate advice, in person and online.

FAN


With excellent service along the customer journey we turn customers into fans.

RELATIONSHIPS


With professionalism we strengthen (supplier)- relationships.


NATIONAL SALES TEAM AND NETWORK

Our nationwide distribution network includes HoReCa, specialist retailers, national retailers and chain shops, our own liquid stores and e-commerce. Sales and key account managers maintain excellent customer relationships for long-term and sustainable distribution development.


TRANSPARENT & PERSONAL

We measure our joint success on the basis of modern BI and ERP systems. We regard maintaining personal contact with brand owners as the basis for successful collaboration. We look forward to taking the first step and hearing from you.